Taste and Choose Your Gift! Rakuten Ichiba Hosts Mother's Day Gourmet Festival

A pop-up event where visitors could sample popular gourmet products for Mother's Day gifts sold on Rakuten Ichiba was held at MARK IS minatomirai shopping center in Yokohama. In recent years, there has been an increase in events that link offline and online experiences, allowing customers to pick up and taste products of interest, and then make purchases on Rakuten Ichiba. We asked visitors, participating merchants, and Rakuten representatives about the appeal of this event.