Rakuten France Logistics Solution Expands Globally

With a 250% year-on-year increase in its first two years since launch, Rakuten France’s logistics service Rakuten Fulfillment Network (RFN) is delivering impressive growth as it evolves to empower merchants worldwide. While it began as a logistics service for sellers on Rakuten France, now almost half of its orders are for other e-commerce platforms, and a new automated external orders tool looks set to accelerate this trend. In this report, we examine how this simplified, centralized platform is meeting the needs of merchants, as well as how RFN offers potential benefits for other businesses in Rakuten.